Digital advertising is the use of online technology such as websites, search engines, social media, and email to reach potential customers and advertise products or services. It offers advantages over traditional methods such as cost efficiency, targeted reach, and real-time analytics.

Digital Creative refers to the use of technology and digital tools to create original, innovative and engaging content for digital media. This can take the form of multimedia campaigns, interactive experiences, or visual storytelling, among other formats.

Audience targeting involves selecting specific groups of people to target with marketing efforts in order to maximize reach, engagement and conversion rate. This is done by focusing on the interests, needs and demographics of particular users. By doing this, businesses are able to tailor their campaigns to the right people and increase the effectiveness of their efforts.

Digital advertising analytics monitor the performance of online ads, helping identify which campaigns are effective and which aren’t. This data allows marketing teams to measure ROI and optimize campaigns to improve results.

Digital advertising conversions measure the success of a campaign by tracking conversions when users take a desired action after clicking on an ad. This can include signing up for a newsletter, downloading an app, or making a purchase.